Toxic Truths: Addressing the most urgent and overlooked issue of our time.

In the products we trust, the food we eat, and the items we use daily, an invisible threat lurks. Environmental Toxins, many undisclosed on labels, accumulate silently, reshaping our health and the future of generations. We believe this is the most critical challenge of our time – one that touches every life, every day.

The scale of this crisis is staggering:

• Over 85,000 chemicals are used in consumer products, with roughly 1,000 new ones introduced annually. The vast majority have not been adequately tested for safety, and most don't appear on product labels.

• An average of 287 industrial chemicals and pollutants in umbilical cord blood, signalling that toxin exposure begins before birth – far beyond what any label might suggest.

• The global burden of disease attributable to environmental chemicals has been steadily increasing, now affecting millions worldwide.

• The CDC’s biomonitoring program has detected hundreds of environmental chemicals in human blood and urine samples, most of which are not included in product safety assessments or labels.

These aren't just numbers. They're our lives, our children's futures, and our shared environment.

The impact on human health is profound and far-reaching:

• Fertility Crisis: Globally, 1 in 6 people now face infertility, a crisis increasingly driven by everyday exposures to chemicals. Endocrine disruptors like phthalates and BPA, found in common items such as plastic bottles, food containers, and personal care products, are major culprits. Sperm counts are dropping by 1% annually.

• Mental Health Epidemic: Anxiety and depression are soaring worldwide, with environmental toxins in everyday products playing a critical, yet often ignored, role. Phthalates in cosmetics, heavy metals in household items, and air pollutants from common sources are linked to brain inflammation and hormonal disruptions.

• Chronic Diseases Surge: Autoimmune diseases have more than doubled in recent decades, largely due to toxins found in everyday products. Persistent chemicals like PFAS, used in non-stick cookware, stain-resistant fabrics, and food packaging, and glyphosate, prevalent in foods, are driving this increase.

• Developmental Concerns: Neurodevelopmental disorders in children have surged by over 15% in just a decade. Everyday exposure to toxins like flame retardants in furniture and electronics, and pesticide residues in produce, is jeopardizing the cognitive development of future generations.

• Cancer Risk: The World Health Organization links a significant portion of cancers to chemicals we encounter daily, from pollutants in the air to ingredients in household cleaners and personal care products.

Recent research suggests that exposure to multiple endocrine disruptors at "safe" levels can significantly amplify their effects – an interaction not accounted for in current safety standards or labeling practices. 

The "Cocktail Effect" - while individual chemicals might be deemed "safe" at low levels, their combined impact can be up to 1000x higher. 

The generational impact of these toxins is perhaps most alarming. Chemical exposures can alter gene expression, affecting not just individuals but their offspring and even grandchildren. We are shaping not only our health but the health of future generations, creating a legacy of vulnerability.

Our Mission

The Clear Living Foundation was inspired by our personal experiences with environmental toxins and the numerous stories and studies of individuals and communities who have experienced significant health improvements by reducing their toxic load.

We’re not here to limit choice or stifle innovation—we’re here to provide the information needed to make informed decisions. Our mission is to:

• Inform Consumers: Build the world's largest database and public API of product safety testing, going beyond labels.

• Simplify Science: Turn complex toxin data into clear, actionable insights.

• Reach Consumers Where They Are: Use modern marketing such as through influencer direct, mobile apps, and offering public API's to reach consumers at scale.

• Advocate for Transparency: Push for regulatory frameworks that ensure transparency in consumer products.

• Invest in Innovation: Support innovators developing solutions to reduce and eliminate harmful chemicals from everyday products.

The challenge we face is immense, but it's not insurmountable. By making informed choices about the products we use, advocating for stricter regulations and comprehensive labeling, and supporting research into safer alternatives, we can begin to turn the tide and reduce environmental toxicity.

Healthier and happier lives, a thriving environment, and a clearer future for generations to come.

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We envision a world where every consumer understands the true health impact of their purchases, beyond what current labels provide. The Clear Living Foundation is a tech-driven and people driven movement towards genuine transparency in consumer products.

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